Martha Stewart Questions Meghan Markle's 'Authenticity' in Lifestyle Brand Venture

2025-07-31
Martha Stewart Questions Meghan Markle's 'Authenticity' in Lifestyle Brand Venture
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In a candid moment, lifestyle icon Martha Stewart subtly challenged the authenticity of Meghan Markle's new brand, As Ever. During a recent interview, the 83-year-old Stewart expressed a hope that Markle possesses deep expertise in the areas her brand covers, hinting at a potential lack of genuine experience. This isn't the first time Stewart has been known to offer forthright opinions, and her comments have sparked a lively discussion online about the pressures and expectations faced by celebrities entering the lifestyle business.

Markle's As Ever launched earlier this year, promising a curated selection of home goods and lifestyle essentials. The brand emphasizes quality, sustainability, and a personal touch, reflecting Markle's own aesthetic and values. However, Stewart's remarks have ignited debate regarding whether Markle’s experience aligns with the brand’s promises.

Stewart, a seasoned entrepreneur and household name for decades, has built a vast empire based on her expertise in cooking, gardening, entertaining, and home decor. Her brand is synonymous with authenticity and a deep understanding of the lifestyle she promotes. She has clearly established herself as a credible voice in the field, and her comments naturally carry weight.

When questioned about Markle's brand, Stewart responded with a carefully worded comment, stating, “I hope she knows what she’s talking about.” This seemingly innocuous statement has been widely interpreted as a subtle critique of Markle's perceived lack of experience in the lifestyle sector. It's a classic case of a seasoned pro questioning the newcomer's credentials.

This isn't the first time Stewart has offered her unfiltered perspective. Known for her sharp wit and no-nonsense approach, she has previously commented on various aspects of the celebrity world. Her willingness to speak her mind has earned her both admiration and occasional criticism.

The online reaction to Stewart's comments has been mixed. Some have applauded Stewart for her honesty and her commitment to upholding standards of expertise. Others have defended Markle, arguing that she has a right to pursue her entrepreneurial interests, regardless of her background. Ultimately, the success of As Ever will depend on the quality of its products and Markle's ability to connect with consumers.

While Stewart's comments may raise eyebrows, they also highlight the increasing scrutiny faced by celebrities who launch lifestyle brands. Consumers are increasingly demanding authenticity and expertise, and brands must deliver on their promises to succeed. The conversation surrounding Markle’s brand and Stewart's comments serves as a reminder that building a credible lifestyle brand requires more than just a famous name – it requires genuine passion, knowledge, and a commitment to quality.

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