Legazpi City, Albay – Philippine Information Agency (PIA) officers recently participated in a crucial Risk Communication Training Course held in Legazpi City, Albay, aimed at bolstering disaster preparedness and response capabilities within the region. The training, spearheaded by PIA Director-General Katherine Chloe Sinsuat De Castro, underscored the vital role of information officers in disseminating accurate and timely information during crises.

Director-General De Castro emphasized the critical function of focal persons – the PIA officers – as the frontline communicators during emergencies. She highlighted their responsibility as “filters and conveyors of accurate information and defenders of truth,” ensuring that the public receives reliable guidance amidst confusion and potential misinformation. This is especially important in Albay, a province frequently affected by typhoons, volcanic eruptions, and other natural disasters.

“In times of crisis, the public relies on us for accurate information. Our role is not just to relay facts, but to ensure that those facts are understood and acted upon appropriately,” De Castro stated during her address to the participants. The training focused on practical strategies for effective risk communication, including crafting clear and concise messages, utilizing various communication channels (social media, radio, television, print), and addressing public anxieties and rumors.

The course covered essential topics such as crisis management, media relations, social media strategies for emergency situations, and techniques for countering misinformation. Participants were engaged in interactive exercises, simulations, and case studies, allowing them to apply their newly acquired knowledge and skills in realistic scenarios. Experts in disaster risk reduction and communication facilitated the training, providing valuable insights and best practices.

The PIA’s initiative aligns with the national government's efforts to strengthen disaster resilience and enhance community preparedness. By equipping its officers with the necessary skills and knowledge, the agency aims to ensure that accurate and timely information reaches the public, enabling them to make informed decisions and take appropriate actions to protect themselves and their families.

The training in Albay reflects the PIA’s commitment to its mandate of providing reliable and accessible information to all Filipinos, particularly during times of crisis. The agency recognizes that effective communication is a cornerstone of disaster preparedness and response, and it remains dedicated to empowering its officers to play a pivotal role in safeguarding communities across the country. The success of the training is expected to enhance the overall disaster response capacity of Albay and contribute to a more resilient and informed citizenry.

Key Takeaways from the Training:

• Accuracy is paramount: Disseminating verified information is crucial.
• Clear and concise messaging: Avoiding jargon and using simple language ensures understanding.
• Multi-channel communication: Reaching the public through various platforms maximizes impact.
• Addressing rumors and misinformation: Proactively countering false information builds trust.