Lifestyle icon Martha Stewart isn't one to shy away from a candid opinion, and her latest comments have set tongues wagging. In a recent interview, Stewart playfully poked fun at Meghan Markle’s new lifestyle brand, ‘As Ever,’ questioning whether the Duchess of Sussex truly possesses the expertise to advise on matters of home and style.

The exchange occurred during an interview with Air Mail, where Stewart was discussing Markle's brand launch. While acknowledging the inherent appeal of Markle’s celebrity status, Stewart subtly questioned the substance behind 'As Ever,' suggesting that her own decades of experience in the lifestyle arena might give her a unique perspective.

“It’s a really cute brand,” Stewart stated, before adding with a characteristic twinkle in her eye, “but does she really know what she’s talking about?” The comment, delivered with Stewart's trademark dry wit, has sparked a flurry of reactions online, with many debating the merits of Markle’s brand and Stewart’s right to critique it.

Meghan Markle's 'As Ever' launched earlier this year, offering a curated selection of stationery, including a luxurious planner and a set of elegant notecards. The brand aims to provide consumers with elevated everyday essentials, reflecting Markle's personal aesthetic and values. Its launch was accompanied by a carefully crafted campaign highlighting the brand’s commitment to quality and design.

However, Stewart’s decades-long reign as a lifestyle queen has earned her a certain authority in the field. From cookbooks and home décor to gardening and entertaining, Stewart has built an empire based on practical advice and impeccable taste. Her brand, Martha Stewart Living, remains a household name, synonymous with aspirational living and quality craftsmanship.

The contrast between the two brands – Markle’s relatively new venture and Stewart’s established powerhouse – has fueled the discussion. Some see Stewart’s comments as a harmless bit of playful rivalry, while others interpret them as a thinly veiled attempt to undermine Markle’s brand.

Regardless of the intent, the exchange has undoubtedly generated buzz around ‘As Ever.’ Whether it will ultimately benefit or hinder the brand remains to be seen. One thing is certain: Martha Stewart’s words have added another layer of intrigue to the ongoing narrative surrounding Meghan Markle’s foray into the lifestyle market. The public is now eagerly watching to see how 'As Ever' responds and whether Markle will address Stewart's comments directly.

This isn't the first time Stewart has offered her candid opinions on celebrity ventures. She’s known for her honest assessments and isn't afraid to share her thoughts, even if they're not always universally popular. Her willingness to speak her mind has cemented her status as a beloved and respected figure in the lifestyle industry, even if it occasionally ruffles a few feathers.

Ultimately, the competition between these two lifestyle titans promises to be fascinating to observe. Both women represent different generations and approaches to building a brand, and their interactions are sure to provide plenty of entertainment for those following along.