BMW Enlists 3,000 External Testers for Next-Gen Tech Trial

Newsweek on MSN.com

In a groundbreaking move, BMW has recruited 3,000 external participants to test its cutting-edge prototypes as part of the innovative Neue Klasse development program. According to Frank Weber, BMW's Board of Management member responsible for vehicle development, this extensive testing phase aims to refine the company's next-generation technology. By leveraging feedback from a diverse group of 3,000 people, BMW is poised to revolutionize the automotive industry with its latest advancements in electric vehicles and autonomous driving technologies.