The Rise of the 'Stay-at-Home Son': How Gen Z is Redefining Masculinity and Building a Brand Around It

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Meet Abdullah Abbasi, a 24-year-old college student who's also embraced a unique role: stay-at-home son. But Abbasi isn't just living this lifestyle; he's turning it into a thriving brand. This article explores how a new generation of young men are challenging traditional notions of masculinity, finding fulfillment in domestic roles, and leveraging social media to build aspirational brands around their lives. Discover the story behind Abbasi's clothing line and the cultural shift it represents.