Meghan Markle's 'As Ever' Brand Adds Rosé Wine to Lifestyle Portfolio - A Summer Sip of Royalty?
2025-06-20
Forbes
- Meghan Markle's 'As Ever' Brand Broadens Horizons: The lifestyle brand founded by Meghan Markle is making a splash beyond candles and stationery, venturing into the world of wine with the launch of a new rosé.
- Rosé Release Date & Availability: Mark your calendars! The highly anticipated rosé will be released on July 1st, adding a touch of summer elegance to the brand's offerings.
- A Strategic Expansion: This move signifies a significant expansion for 'As Ever,' demonstrating Markle's ambition to create a comprehensive lifestyle brand that resonates with her audience. It's a clever way to tap into the popular rosé trend and associate the brand with celebrations and relaxation.
- What to Expect: While details about the rosé's origin, specific grape varietals, and tasting notes are still emerging, the announcement has already generated considerable buzz. Expect a sophisticated and approachable rosé, perfectly suited for summer gatherings and leisurely evenings.
- The 'As Ever' Brand: A Recap: Launched in 2024, 'As Ever' initially focused on premium stationery and home goods, reflecting Markle's personal style and values. The brand has quickly gained a loyal following, drawn to its understated elegance and commitment to quality.
- Marketing & Branding Synergy: The rosé release aligns perfectly with 'As Ever's' existing branding. The name itself evokes a sense of timelessness and enduring style, qualities that are often associated with high-end wines. Expect marketing campaigns to highlight the rosé’s connection to moments of connection and shared experiences.
- Royal Connection & Consumer Appeal: Meghan Markle's enduring popularity undoubtedly contributes to the brand's appeal. Her association with 'As Ever' creates a sense of exclusivity and aspirational lifestyle. The rosé release is poised to capitalize on this, attracting both loyal fans and new consumers eager to experience a taste of the 'As Ever' lifestyle.
- Beyond the Bottle: The Future of 'As Ever': This expansion into the alcohol sector raises questions about the brand’s future trajectory. Will 'As Ever' continue to diversify its product line? Could we see other beverage offerings in the future? Only time will tell, but one thing is certain: Meghan Markle's 'As Ever' brand is a force to be reckoned with in the lifestyle market.
