Meghan Markle Unveils New Brand Identity: As Ever Lifestyle Range

BBC on MSN.com

The Duchess of Sussex, Meghan Markle, has launched a new chapter in her lifestyle brand, rebranding it as As Ever. Following social media teasers featuring celebrities with jars of artisanal jam, the former American Riviera Orchard label has been replaced, marking a fresh start for the royal's entrepreneurial venture. With a focus on wellness and sustainable living, As Ever is set to offer a range of products, including gourmet food and lifestyle essentials, appealing to those seeking a healthier and more balanced lifestyle, with popular keywords like organic living and self-care.