The Bitter Tale of Craig Underwood: How a Chance Call Sparked a Sriracha Empire and a Lasting Feud

Fortune

Meet Craig Underwood, the 82-year-old farming millionaire who inadvertently helped launch the sriracha sensation. It all began with a random call for chili peppers from the man who would become California's sriracha mogul. However, their successful partnership took a dramatic turn, ending in a mysterious and bitter dispute that destroyed the business. Today, the two former associates no longer speak. Discover the fascinating story of Underwood's rise and fall in the competitive world of hot sauce, where flavors and fortunes can be make or break. With the popularity of sriracha sauce and hot sauce trends on the rise, this tale of food industry drama is a must-read.