The Standard: How One Hotel Brand Redefined Cool and Shaped the Future of Hospitality - Skift Podcast
Want to know how one hotel brand practically invented the 'lifestyle hotel' concept? The Skift Travel Podcast dives deep into the story of The Standard, a hotel chain that’s become synonymous with cool, design, and a distinctly urban vibe. In this episode, we sit down with Amar Lalvani, former CEO of The Standard International, to unpack its remarkable journey and explore what the future holds for this influential brand.
From Zero to Icon: The Standard's Rise
The Standard's story isn't just about bricks and mortar; it's about creating an experience. Lalvani shares the origins of the brand, conceived by Ian Schrager and André Balazs, and its deliberate departure from traditional hotel norms. We explore how The Standard disrupted the industry by focusing on design, a vibrant social scene, and a playful, irreverent brand personality. Think iconic rooftop bars, unexpected amenities, and a commitment to attracting a younger, more engaged clientele.
More Than Just a Room: The Lifestyle Hotel Revolution
The podcast unpacks the broader trend of 'lifestyle hotels' – properties designed not just for sleeping, but for living, working, and socializing. The Standard was arguably the pioneer, but its success spurred countless imitators. Lalvani discusses what truly sets The Standard apart, emphasizing the importance of a strong brand identity, thoughtful design, and a deep understanding of the target audience. We examine how the brand’s DNA is woven into every aspect of the guest experience, from the lobby to the in-room entertainment.
Looking Ahead: The Future of The Standard and Hospitality
The conversation doesn’t stop at the past. Lalvani offers insights into the challenges and opportunities facing the hospitality industry today. We delve into the impact of technology, changing consumer preferences, and the evolving definition of luxury. He shares his perspective on how The Standard is adapting to these changes and what we can expect from the brand in the years to come, including their expansion strategies and focus on sustainability. Hear his thoughts on the future of travel and the role of hotels in creating meaningful experiences.
Key Takeaways from this Episode:
- The Standard’s innovative approach to hotel design and branding.
- The rise of the 'lifestyle hotel' and its impact on the industry.
- Insights into the challenges and opportunities facing the hospitality sector.
- The future of The Standard and its commitment to innovation.
Tune in to the Skift Travel Podcast to hear the full conversation with Amar Lalvani and discover how The Standard continues to shape the future of hospitality.
