Meghan's 'As Ever' Lifestyle Range Sparks Debate: Is it Worth the Price Tag?

Daily Record

• Meghan Markle's New Venture: Duchess Meghan has launched 'As Ever,' a curated collection of lifestyle essentials, and it's already making waves across New Zealand and beyond.
• Luxury and Limited Availability: The range, featuring everything from candles to stationery, is being marketed as a 'personal lifestyle brand' with a focus on quality and exclusivity. However, the limited quantities and premium price points have raised eyebrows among fans.
• The Price Factor: Many are questioning whether the products justify their cost. A single notebook can set you back a significant amount, prompting discussions about accessibility and whether the brand is truly inclusive.
• Royal Reactions: While the official response from the Royal Family remains muted, social media is abuzz with commentary, ranging from enthusiastic support to criticism of the perceived extravagance. Some commentators believe this move further distances Meghan from her royal past.
• What's in the Range? The 'As Ever' collection currently includes a selection of candles, notebooks, tote bags, and other everyday items. Each product is presented with a minimalist aesthetic, reflecting Meghan's known design sensibilities.
• Marketing Strategy: The brand’s marketing leans heavily on exclusivity and a 'slow living' ethos, emphasizing the value of intentional purchases and mindful consumption. This strategy appeals to a specific demographic seeking premium goods and a curated lifestyle.
• Impact on Meghan's Brand: The launch of 'As Ever' represents a significant step in Meghan's post-royal career, allowing her to build a personal brand independent of the monarchy. Its success will be crucial in determining her long-term entrepreneurial ventures.
• Kiwi Perspective: New Zealanders, known for their practicality and value-consciousness, are weighing in on the range. While appreciating the quality and design, some express concerns about the products’ affordability for the average Kiwi household.

Meghan Markle's foray into the lifestyle market with 'As Ever' has undoubtedly generated considerable buzz. The question remains: will the brand's emphasis on luxury and limited availability resonate with consumers, or will the high price points prove to be a barrier to wider appeal? The coming months will reveal whether 'As Ever' can establish itself as a sustainable and successful venture, or if it will be perceived as merely another example of celebrity branding.