East and Central Brighton Primary Care Network (PCN) is pioneering a revolutionary approach to healthcare with the launch of a new health hub in Whitehawk. This innovative initiative, born from a commitment to holistic neighbourhood care, is sharing valuable learnings from its experimental model, promising a more accessible and patient-centred experience for local residents.

Addressing a Critical Need in Whitehawk

Whitehawk, like many areas, faces unique health challenges. Limited access to traditional healthcare services, social isolation, and complex needs often contribute to poorer health outcomes. The PCN recognised this and sought to create a solution that directly addresses these issues by bringing healthcare closer to the community. The health hub isn't just a clinic; it’s a focal point for wellbeing, designed to foster connection and provide integrated support.

What Makes the Whitehawk Health Hub Different?

Unlike traditional GP surgeries, the health hub operates as a 'drop-in' service, offering flexibility and reducing appointment wait times. But the innovation goes far beyond convenience. The hub's approach is rooted in:

• Holistic Care: Recognising that health is influenced by a range of factors, the hub offers services that address physical, mental, and social wellbeing.
• Integrated Team: A multidisciplinary team including GPs, nurses, health and wellbeing coaches, and social prescribing link workers work collaboratively to provide comprehensive support.
• Community Engagement: The hub actively involves local residents in its design and delivery, ensuring services are tailored to meet the community’s specific needs.
• Preventative Focus: Emphasising early intervention and preventative measures to keep people healthy and reduce the need for more intensive care later on.

Sharing the Learning: A Model for Others

The East and Central Brighton PCN is committed to sharing the learnings from the Whitehawk health hub with other PCNs and healthcare providers across the region. They believe this model has the potential to transform neighbourhood care, making it more accessible, responsive, and effective. Workshops, webinars, and detailed reports are being made available to facilitate knowledge transfer and encourage wider adoption of the approach.

Early Successes and Future Plans

Early feedback from Whitehawk residents has been overwhelmingly positive. Patients appreciate the convenience, the friendly atmosphere, and the integrated approach to care. The PCN is now exploring options to expand the health hub’s services, including offering workshops on healthy eating, managing stress, and improving physical activity. They are also keen to strengthen partnerships with local voluntary organisations and community groups to provide even more holistic support.

A Step Towards a Healthier Brighton

The Whitehawk health hub represents a significant step towards creating a more equitable and accessible healthcare system in Brighton and Hove. By embracing innovative models of care and prioritising the needs of local communities, the East and Central Brighton PCN is demonstrating the power of neighbourhood care to improve health and wellbeing for all.