• Meghan Markle's Business Ambitions Continue: Following her and Prince Harry's decision to step back from royal duties, Meghan Markle is already looking ahead to the future of her lifestyle and wellness brand, 'As Ever'.
• 'Assess' and Expand: In a recent interview with Fast Company, the Duchess revealed plans to carefully evaluate new opportunities for the brand, emphasizing a data-driven approach.
• Data-Driven Strategy: Markle's strategy involves gathering insights from the initial launch of 'As Ever' to refine its direction and unlock its full potential. This suggests a thoughtful and strategic approach to building her brand.
• What's Next for 'As Ever'? The brand, initially focused on a curated selection of simple essentials, is poised for expansion. While details remain under wraps, the Duchess's comments indicate a desire to build a more comprehensive lifestyle offering.
• A New Era for Meghan Markle: This expansion marks a significant step in Meghan Markle's transition to a new chapter, focused on entrepreneurial pursuits and building a distinct brand identity outside of the royal sphere. It highlights her commitment to creating a business that aligns with her values and resonates with a wider audience.

After stepping away from her role as a senior member of the British Royal Family, Meghan Markle has been quietly laying the groundwork for her post-royal life. A key component of this future is her lifestyle and wellness brand, 'As Ever'. The brand, launched with a focus on timeless and versatile essentials, is now set to expand its offerings, according to recent comments made by the Duchess. In a candid interview with Fast Company, Markle shared her approach to building and evolving 'As Ever'. She explained her intention to “assess” new avenues for the brand, a process she describes as taking a “step back, gather data from the launch, and figure out exactly what As Ever could be.” This pragmatic and data-driven strategy demonstrates a clear understanding of the challenges and opportunities in the competitive lifestyle market. While the specifics of the expansion remain confidential, industry experts speculate that Markle could broaden the product range to include categories like home goods, beauty, or even curated experiences. The Duchess's emphasis on simplicity and quality suggests that any additions will align with the brand's core values. Furthermore, her focus on data suggests a commitment to understanding and responding to consumer preferences. The move signals a significant shift for Markle, allowing her to fully leverage her entrepreneurial skills and build a brand that reflects her personal style and values. It also represents a calculated step towards financial independence and a future beyond the constraints of royal life. As 'As Ever' evolves, it will be closely watched by both consumers and industry observers, eager to see how Markle shapes her brand and carves out a unique space in the lifestyle market. The initial response to 'As Ever' has been positive, and with a strategic approach to expansion, the brand has the potential to become a major player in the wellness and lifestyle space.