Meghan Markle's Next Chapter: Wellness Brand Set to Expand After Royal 'Step Back'

2025-06-09
Meghan Markle's Next Chapter: Wellness Brand Set to Expand After Royal 'Step Back'
The Independent

After stepping away from her role as a senior member of the British Royal Family, Meghan Markle has been quietly laying the groundwork for her post-royal life. A key component of this future is her lifestyle and wellness brand, 'As Ever'. The brand, launched with a focus on timeless and versatile essentials, is now set to expand its offerings, according to recent comments made by the Duchess. In a candid interview with Fast Company, Markle shared her approach to building and evolving 'As Ever'. She explained her intention to “assess” new avenues for the brand, a process she describes as taking a “step back, gather data from the launch, and figure out exactly what As Ever could be.” This pragmatic and data-driven strategy demonstrates a clear understanding of the challenges and opportunities in the competitive lifestyle market. While the specifics of the expansion remain confidential, industry experts speculate that Markle could broaden the product range to include categories like home goods, beauty, or even curated experiences. The Duchess's emphasis on simplicity and quality suggests that any additions will align with the brand's core values. Furthermore, her focus on data suggests a commitment to understanding and responding to consumer preferences. The move signals a significant shift for Markle, allowing her to fully leverage her entrepreneurial skills and build a brand that reflects her personal style and values. It also represents a calculated step towards financial independence and a future beyond the constraints of royal life. As 'As Ever' evolves, it will be closely watched by both consumers and industry observers, eager to see how Markle shapes her brand and carves out a unique space in the lifestyle market. The initial response to 'As Ever' has been positive, and with a strategic approach to expansion, the brand has the potential to become a major player in the wellness and lifestyle space.

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