Can Aussie Music Survive? Rising Costs Threaten Live Shows & Local Artists
The Australian music industry has always been a resilient force, nurturing talent and delivering iconic sounds. However, recent years have presented a perfect storm of challenges. The COVID-19 pandemic dealt a devastating blow, with venue closures and cancelled events crippling the sector. While the industry has slowly begun to recover, new hurdles have emerged, creating a precarious situation.
One of the most significant issues is the dramatic increase in operating costs for venues. Rent, utilities, and insurance have all surged, putting immense pressure on smaller, independent venues – the lifeblood of the local music scene. These venues often provide crucial platforms for emerging artists to hone their craft and connect with audiences. Simultaneously, artists are grappling with rising costs for equipment, rehearsal space, and touring, making it increasingly difficult to sustain a career in music.
But the problem doesn’t stop with venues and artists. Inflation and the rising cost of living are impacting audiences too. With household budgets stretched thin, discretionary spending on entertainment, including live music, is often the first to be cut. Ticket prices are already reflecting the increased costs, creating a double whammy – higher prices deterring attendance while venues struggle to remain viable. The concern is that this cycle could lead to a significant decline in live music attendance, further jeopardising the industry's future.
Addressing this crisis requires a multifaceted approach. Government support, targeted grants for venues and artists, and initiatives to reduce operating costs are essential. Furthermore, exploring alternative revenue streams, such as crowdfunding and corporate partnerships, can help bolster the industry's financial stability. Ultimately, fostering a culture of appreciation and support for Australian music is paramount. We need to recognise the immense value that local music brings to our communities and actively champion its survival.
The challenges facing the Australian music industry are undeniable, but they are not insurmountable. With collective effort, innovative solutions, and a renewed commitment to supporting local artists and venues, we can ensure that Aussie music continues to thrive for generations to come. The question isn’t just whether we *can* afford Aussie music – it’s whether we *can afford not to*.
