Netflix's 'My Brilliant Career' Filming Sparks Tourism Hopes for Charming SA Town, Penola
Penola, South Australia - A wave of excitement is rippling through the picturesque town of Penola as filming for the highly anticipated Netflix adaptation of 'My Brilliant Career' gets underway. The classic novel, and subsequent iconic film, tells the story of a young woman challenging societal expectations in rural Australia, and the choice of Penola as a filming location has ignited a spark of hope for a significant tourism boost.
Located in the stunning southeast of South Australia, Penola is already known for its historic charm, natural beauty, and connection to the renowned author, Miles Franklin, who drew inspiration for her novel from her childhood experiences in the region. The town boasts beautifully preserved heritage buildings, rolling farmland, and a warm, welcoming atmosphere.
A Tourism Lifeline?
Local businesses are eagerly anticipating the impact of the Netflix series. The show’s global reach is expected to bring increased attention to Penola, potentially drawing visitors keen to explore the landscapes that inspired Franklin and experience the authentic rural Australian setting showcased in the series. Accommodation providers, cafes, and local shops are preparing for an influx of curious travellers.
“We’re really hoping this will put Penola on the map for people who might not have known about us before,” said Sarah Miller, owner of the Penola General Store. “It’s a beautiful town with so much to offer, and we’re excited to share it with the world.”
Beyond the Filming: What to See and Do in Penola
While the Netflix filming is attracting initial interest, Penola offers much more than just a glimpse behind the scenes. Visitors can:
- Explore the Franklin Heritage Museum: Delve into the life and works of Miles Franklin and the history of the region.
- Wander through the historic main street: Admire the beautifully preserved Victorian-era buildings.
- Discover the surrounding wineries: The Coonawarra wine region is just a short drive away, renowned for its exceptional Cabernet Sauvignon.
- Enjoy the natural beauty: Hike or bike through the scenic landscapes, or simply relax and soak up the peaceful atmosphere.
- Experience local hospitality: Engage with the friendly locals and enjoy the genuine warmth of rural Australian life.
A Bright Future for Penola?
The filming of 'My Brilliant Career' represents a significant opportunity for Penola. Beyond the immediate tourism boost, it could lead to increased investment and a renewed sense of community pride. As the world awaits the release of the Netflix series, all eyes are on this charming South Australian town, hoping that it will become a destination for those seeking an authentic Australian experience. The series is expected to launch later this year, and Penola is ready to welcome visitors with open arms.
Plan Your Visit: Learn more about Penola and the surrounding region at Visit Penola.
