For indie-folk artist Jazmine Mary, the journey to musical recognition has been a deeply personal and hands-on one. Known for their evocative songwriting and impressive guitar skills, Jazmine has navigated the music scene largely independently, meticulously crafting and distributing their music. But everything changed with the signing to iconic New Zealand label, Flying Nun Records, for their latest album.

“It’s a bit of a loss of control, which is… interesting,” Jazmine Mary laughs when asked about joining the Flying Nun family. “I’m used to literally packaging every single record that goes out. From the artwork to the inserts, to sealing the sleeves – it’s all been me.” This DIY ethos, born from a desire for complete creative control, has been a defining characteristic of Jazmine’s career thus far.

The new album, released under Flying Nun, marks a significant shift. While the label's support undoubtedly brings a wider reach and professional infrastructure, it also raises questions about how this transition impacts Jazmine's artistic vision. “It’s a really nice feeling to share the load, honestly,” they admit. “It’s freeing to know that someone else is handling the logistics so I can focus on the music itself.”

Jazmine Mary’s music is a compelling blend of introspective lyrics and virtuosic guitar playing. Their songs often explore themes of vulnerability, self-discovery, and the complexities of relationships. The guitar work, far from being mere accompaniment, is an integral part of the storytelling, weaving intricate melodies and dynamic textures that elevate the emotional impact of the lyrics. Think of a modern, stripped-down take on artists like Nick Drake, but with a distinctively contemporary edge and a surprising burst of technical brilliance.

The signing with Flying Nun represents more than just a record deal; it's a validation of Jazmine’s unique artistic voice. It’s a chance to connect with a larger audience while retaining the authenticity and intimacy that have defined their music. Listeners can expect an album that’s both deeply personal and musically captivating – a testament to the power of vulnerability and the artistry of a truly gifted musician.

Jazmine Mary’s debut on Flying Nun is a pivotal moment in their career, promising to be a standout release in the indie-folk landscape. Keep an eye (and an ear) out – this is an artist who’s clearly destined for great things.